Saturday, 1 March 2008
Aquamarine and Finding your Niche
Identifying your niche market can be a huge task which can sometimes seem insurmountable. But I came across a link to a magnificient Niche Workshop by Tad Hargrave on Ingrid Cliff's Small Business Ideas blog. I would highly recommend this workshop paper to anyone in business that feels like they are wallowing around a bit finding their target market. I am fortunate that I know my target market...women just like me LOL!
So, being a woman, just like me, I hope you like my piece for today! I was fortunate to acquire some amazingly beautiful aquamarine smooth nuggets and made this rather stylised pendant and I really like it, although it might be a tad too modern (or even tribal) for some!
Aquamarine gets its name from the Latin 'water of the sea' and I picture the Aegean with these nuggets! Aquamarine is a type of beryl and quite a hard stone although it can be brittle, so I wouldn't recommend it for bracelet or rings unless it is well protected. A lot of aquamarine comes from Brazil, Russia, Australia, Myanmar, China, India, Kenya, Madagascar, Namibia, Nigeria, Zambia, Zimbabwe and the USA.
For many centuries, oceanic energy was believed to be contained within aquamarines. Legends say that it is the treasure of mermaids, with the power to keep sailors safe at sea. Amulets were made of aquamarine and sailors believed that it would instill them with bravery and the ability to overcome even the most terrible storm. It was also believed to have a soothing influence on land, especially on married couples, and to counteract the forces of darkness. Should you dream of aquamarine it meant that you would meet new friends.
I feel a strong desire to "own" this stone, and when I read that aquamarine is a stone of courage, with calming energies that reduce stress and quieten the mind, I now know why! It also harmonizes its surroundings and protects against pollutants as well as healing sore throats and swollen glands and calming the immune system.